Lubbock Spec Home Closes $28K Above List Price

Context

Lubbock's new construction market in early 2025 was moving — but not fast. Summit Custom Homes had a completed 4-bedroom spec home they needed to move quickly to free up capital for their next project. In a market where most new builds were sitting 3–6 weeks, they needed an edge.

The Decision

Summit submitted 7 photos to Listed. — all key rooms, including both secondary bedrooms and the backyard. They chose a modern farmhouse palette specifically because it resonates with Lubbock's buyer demographic. Photos came back in 36 hours. They listed on a Friday.

By Sunday evening, they had received 3 showing requests. By Wednesday, they had 3 competing offers. The home closed 9 days after listing at $28,000 over asking — the best outcome Summit had seen on a spec home in 18 months.

“We've been building in Lubbock for 11 years. That was one of our fastest closes ever on a spec build. The photos were the difference — buyers were emotionally invested before they even walked in.”

— J. Strickland, Summit Custom Homes

The ROI

Summit spent $210 on staging. The property sold $28,000 over asking. That's a 133x return on the staging investment — and it freed up their capital two months ahead of schedule for their next project.