San Antonio Builder Cuts Marketing Costs by 65%
Replacing physical staging across 3 communities saved six figures annually.
The Problem With Physical Staging at Scale
For a mid-size builder running 3 active communities, physical staging is a recurring, escalating cost. Furniture rental, delivery, setup, takedown, storage — it compounds quickly. Meridian Home Group was spending an estimated $172,000 annually staging model homes and spec inventory across their San Antonio portfolio.
When a community sells out, that staging has to be removed and redeployed — or returned — before the next phase can be photographed. It created logistical delays that slowed their marketing cycle.
The Switch to Virtual
Meridian transitioned to Listed. virtual staging for all non-model inventory. Their one physical model per community remained. Everything else — spec homes, quick-move-ins, and presale floor plans — was staged virtually.
The result: their annual staging spend dropped from $172,000 to $60,000 — a 65% reduction. Their sell-through rate across all three communities stayed within 3 percentage points of their historical average.
“We kept one model per community. Everything else went virtual. Buyers couldn't tell the difference online, and that's where 90% of the decision is made anyway.”
— Operations Director, Meridian Home Group
What Builders Get With Listed.
- ✦24–48 hour turnaround — faster than scheduling a staging crew
- ✦Consistent quality across all units and floor plans
- ✦Ability to show the same unit in multiple design styles for different buyer segments
- ✦No furniture damage, no scheduling coordination, no removal costs
Start your first order — from $30/image
Join hundreds of real estate professionals who use Listed. to sell faster, earn more, and deliver results that speak for themselves.