Austin Luxury Condo: 47 Days to 11 Days on Market
A $685,000 downtown condo wasn't moving. Three staged images turned it around.
The Challenge
A $685,000 downtown Austin condo had been on the market for 47 days without a single offer. The unit was modern and well-located, but it was vacant — and the original listing photos made it feel cold and institutional. Austin buyers at that price point expect to feel something when they see a listing.
The Approach
Priya decided to relist with fresh photos. She submitted 3 key images to Listed. — the great room, the primary suite, and the rooftop terrace — and selected a contemporary luxury design palette. She also submitted all photos for HDR editing to correct the harsh midday lighting from the original shoot.
The turnaround was 36 hours. She relisted on a Thursday with the new photos and a refreshed listing description. The following Monday, she had 4 showing requests. By Wednesday, she had 2 competing offers.
“Three photos. Thirty-six hours. Twelve thousand dollars over asking. I'll never list a vacant property without staging again.”
— Priya K., Realtor® — Austin, TX
Key Takeaways
- ✦High-end buyers expect high-end presentation — staging signals quality before a showing
- ✦HDR editing resolved the harsh lighting issues that made the space feel uninviting
- ✦A targeted luxury design palette resonated with Austin's design-conscious buyer pool
- ✦Restaging a stale listing with fresh photos resets the algorithm on Zillow and MLS
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